Original Marines
意玛
The Original Marines group is a dynamic reality which produces and markets casual and sportswear for men, women and children.
意玛--总部设在意大利,是一家充满活力与创新精神的服装集团，以亲和时尚、清新自然的设计风格而著名，是欧洲成人及儿童运动休闲服装的主流品牌。
The launch phase began with simple white t-shirts (25 million pieces were sold), the “original t-shirts worn by the marines, from which the group got its name and which were gradually joined by a complete line of garments.
意玛的名称的源自于为美国海军定制的一款白色T-shirt，传奇般的累计销量达25,000,000件，“水兵穿的T-shirt”美称不胫而走，之后意玛的产品线逐渐丰富，凭借对时尚流行的深刻理解，和对品质的追求，意玛逐渐跻身一流服装品牌之列。
The development strategies that have allowed Original Marines to maintain a remarkable competitive advantage compared to its competitors over the years have always been focused on the continuous research and constant innovation of materials, the designs of the models and the themes of the collections to create high quality products with particular attention on the prices which are extremely reasonable.
意玛的强大的设计能力使其在迅速成长的同时，多年来保持着对于竞争对手的领先地位和竞争优势，意玛通过对时尚流行的领导，服装样式的创新设计，对新服饰材料持续不断地研究开发，得以在兼顾合理价格的同时，向顾客提供高品质的产品。
Another successful factor is the great importance given to the development of the stores and training of the franchisee, aimed at ensuring quality service in order to increase the sense of belonging to the world of Original Marines and the sharing of values of the group.
意玛保持成功的另一个关键因素是充分重视专卖店的发展，并且乐于同他们分享意玛的价值观，分享意玛这个大家庭的归宿感。
It is present on domestic territory in over 300 areas with:
350 stores in franchising
50 among direct stores and Cartoon Villages
25 shops in Europe, Asia, Africa and South America.
仅在意大利本土，意玛即拥有超过350间的加盟连锁店、直营店以及卡通娱乐城中店。
2005年，意玛决意增加在华投资，计划以直营店及连锁加盟店的形式完善零售渠道，与中国千万家庭一起分享意玛FAMILY STORE温馨理念。
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